It has been suggested that the most successful campaigning bodies, such as Greenpeace, function “through multi-pronged channels of official, semi-official and illicit activity to negotiate specific ends” (Perry 2010, p.8). They operate under several different ‘hats’ – as a registered charity for raising funds (sometimes even stooping so low as to employ the cynical marketing strategies of the ‘charity-mugger’ on the street) and, at once, as a band of renegade activists aboard the Rainbow Warrior causing real disruption to cruel and exploitative practices and playing tactical media games. They demonstrate a “positive disengagement” (Fisher 2006) from the mainstream, coupled with a savvy co-option of the system, where it clearly presents itself as a more productive solution.
It is possible that the new model for a ‘reconciled artistic practice’ could take a similar form, where the artist (or preferably the collective of artists) balances a variety of activities across different fields. Described as “a group of freelance artist-designer-activists committed to social and economic change” (Myers 2007), Superflex do not ‘abandon’ the art world altogether and, in addition to the projects described above, they continue to work on commissions for its major institutions. For example, in 2009 they made a series of short films The Financial Crisis (Session I-V) for the art market’s number one annual trade fair – Frieze. Like the Lab of ii and following in a long lineage of institutional critique, Superflex appear to understand the benefits of being able to use the system by infiltrating it, criticising and beginning to change it from within.
It now seems evident that our success at adapting to this multi-pronged mode of operation, which straddles real political action, activism and art world insider jobs, depends on our flexibility in approaching different tasks – our ability to wear these different ‘hats’ with conviction and our adeptness at switching between roles. So here it becomes possible to identify the second of the characteristics of neoliberalism which we might aim to salvage. For it is “the very hallmarks of management in a post-Fordist, Control society” – our ‘flexibility’, ‘nomadism’ and ‘spontaneity’” (Fisher 2009, p.28) which we must now begin utilise, as well as our ability to cope with and adapt to change. Both very useful skills to have as the temperatures begin to rise and the food stocks begin to run low.
The final characteristic particular to the career-minded artist, which we must aim to reconfigure as central to our new roles in the twenty-first century, is our work-ethic, which results from our comparatively high levels of intrinsic motivation (Abbing 2002, p.82). The acceleration of work rates is something which has developed across the board under neoliberalism to the extent that we are now “bound” to our work in an “anxious embrace”…
“Managers, scientists, lobbyists, researchers, programmers, developers, consultants and engineers, literally never stop working. Even their sex lives serve to augment productivity.” (The Invisible Committee 2009, p.47)
However, it is the artist’s ability and willingness to work twenty-four-seven often in situations completely removed from wage-labour relations, that makes us ‘exceptional’ (Abbing 2002) and offers the potential, even, to act as a paradigm for a general approach to work in a world beyond capital. For it is this position of “radical autonomy” which presents the opportunity for “real education of our socialised senses and human potentials that releases development in all directions” (Ray 2009, p.546). We continue, over the course of our lives, to relentlessly acquire knowledge, self-reflect and develop, adapt, evolve and act – not for money, but because something inside us – something inherent in our ‘character’ – compels us to. If we could only succeed in “freeing” a small fraction of this exceptional motivation “from the self-destructive narcissist ego” (Araeen 2009, p.683) and releasing it in a more selfless and functional direction, it could still be a hugely positive force for change.
